![]() What does it mean to people that don’t know anything about content? Nothing.Įven if they know about content marketing, it’s still broad, because every individual has their own strengths and set of skills. There are thousands of “Head of content” people on Linkedin. Let’s go over a broad title like “Head of content.”. It’s like publishing a Facebook ad and writing your company name to ad copy. Ten out of nine people write their job titles to their headlines. #2 Write a compelling one-liner for your headline. So here are the best practices to have a credible and attractive picture: Usually, it’s odd to pose with a parrot, right? But here it’s aligned with his value proposition and the general theme of the profile.Īnother good example here is from Brain Dean.Ī headshot with a clear background and smile. Or if you have an Adobe savvy friend, that’s ok too.Īmaury sells a product that is inspired by nature. You can do the same by hiring a freelancer. When I saw this profile, I thought he was online, and I could message him by clicking the picture. You can manipulate the elements to create a compelling picture. There are two lessons that we can learn from Amaury.ġ. Look at this screen, and tell me which profile picture immediately got your attention.Ĭlearly, the first search result got your attention. Nobody? I don’t think so. Here are some the list of don’ts: Would you like to buy law services from Mr. I appreciate your traveling passion, but we’ll not meet unless I’m looking for a travel blogger. Bad LinkedIn profile picture examples:Ĭool but, I’m not sure if you can help me grow my business with a cricket bat. But let’s first have fun with bad examples. So, it’s crucial to reflect your business personality and paint a good picture on LinkedIn. To choose the right friends, and to make business and life decisions. We’re inclined to judge by nature to protect ourselves. It’s something we do before we even think. It’s often considered a bad thing, but is it? #1 Optimize your LinkedIn profile picture Here you need to know your end goal, call them to take action. Now, it’s time to direct them to the right action. And maybe how you have already solved it many times. Here you can explain how you may approach their problem. In the second (desire) part, the goal is to convince them. Talk about the business problems or needs of your target audience in your LinkedIn summary. ![]() This way, you can get more clicks to your profile. It’s an opportunity to show your (business) personality.Īdd a clear value proposition to your Linkedin headline that explains how you help your customers. Attention: top sectionĬapture the attention of the visitor with your cover and profile photo. You can apply the same strategies you know in this part. It’s pretty similar to any sales landing page or mail. ![]() It’ll help you visualize and understand the mentality behind the profile page. And of course, to show how credible you are to boost your personal brand.īefore I show you how to optimize your LinkedIn profile, I want want to introduce you to the conversion funnel model. It’s important to emphasize how you will solve their problems. The main goal here is to prove that you are the ultimate solution for your clients. When someone visits your profile, we’ll make sure to guide them in the right direction. It is what we call LinkedIn profile optimization. So you need to wear your best clothes and prepare your best speech for your profile visitors. It is the suit you wear for the big meeting or elevator pitch to the potential investor. ![]()
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